Zhihu is a Chinese question-and-answer website and mobile app similar to Quora. It was launched in 2010 and has grown to become one of China’s most popular Q&A platforms. It allows users to ask and answer various topics, including technology, science, entertainment, and current events.
The platform also features a voting system where users can vote on the quality of answers, allowing the best answers to rise to the top.
Zhihu also has a feature called “Ask to answer,” where users can invite experts in a specific field to answer their questions. Another feature is “Live,” a live-streaming feature where users can watch live Q&A sessions with experts.
Key Insights on Zhihu
As of 2021, Zhihu has over 300 million registered users and is considered one of the largest Q&A platforms in China.
By the end of 2021, Zhihu had over 200 million monthly active users, making it the second most popular Q&A platform in China after Baidu Zhidao.
Zhihu’s mobile app has been downloaded over 100 million times on China’s iOS App Store and Google Play Store.
In 2021, Zhihu announced that it had achieved profitability for the first time since its founding, with revenues of $100 million.
Zhihu has a large user base of highly educated people, with over 60% of its users having a bachelor’s degree or higher.
According to Zhihu, by the end of 2021, the number of people watching live-streaming on Zhihu exceeded 100 million.
Zhihu has also expanded into other areas, such as e-commerce, and has launched a service that allows users to buy products recommended by experts on the platform.
Zhihu E-commerce
Zhihu has expanded into e-commerce recently by allowing users to buy products recommended by experts on the platform. The platform’s e-commerce function is called “Zhihu Mall,” which enables users to purchase products directly on the platform, such as books, courses, and other products recommended by experts. The platform also allows users to ask questions to experts about the products before making a purchase, which is one of the features that sets it apart from other e-commerce platforms.
The e-commerce function on Zhihu is still in the early stages of development, and it’s less mature than other Chinese e-commerce platforms, but it has a growing user base, and it’s expected to have a promising future. The platform also plans to leverage its large user base and the high level of trust among its users to generate sales.
Zhihu has also established partnerships with various brands, publishers, and educational institutions to offer exclusive content and products for its users. Additionally, Zhihu allows its users to make purchases with its virtual currency called “Zhihu Coin,” which can be earned by participating in certain activities on the platform.