Douyin (also known as TikTok) is a Chinese short-video-sharing app that first launched in China in September 2016. The app allows users to create and share 15-second videos set to music, audio, and visual effects. After its launch, the app quickly gained popularity among young users.
The app’s success in China led to the development of a global version, TikTok, which launched in September 2017 and is now available in multiple languages in over 150 markets worldwide. Douyin’s active user base is growing quickly and steadily. It is expected to exceed 800 million users by 2025. In 2021, Douyin generated 1.5 trillion RMB from its live commerce business. Douyin’s GMV from live streaming has grown rapidly and is estimated to reach 2.1 trillion RMB in 2022.
Douyin has an e-commerce platform built into the app that allows users to buy and sell products directly on the platform. This feature is called “Douyin E-Commerce” or “TikTok Shopping” in English. It primarily focused on the Chinese market, and businesses that want to sell products on the platform must have the necessary certifications and permits to sell products in China.
This platform allows businesses to create a storefront to showcase their products and connect with potential customers. Users can browse products, view detailed information, and purchase directly within the app using various payment methods. Douyin Live-streaming platform generated more sales than any other Live-streaming platform in China.
5 Tips for selling on Douyin
Create engaging and high-quality content: Make sure your product videos and images are visually appealing and accurately showcase your products. Use Douyin’s interactive features, such as live streaming, to engage with potential customers and build trust in your brand.
Utilize influencer marketing: Partner with popular Douyin creators to promote your products to their followers. This can help increase brand awareness and drive sales.
Optimize for search: Use relevant keywords and hashtags to make it easier for users to find your products. Also, make sure your product descriptions are clear and accurate.
Use targeting and advertising tools: Douyin offers a variety of targeting and advertising options to help you reach the right audience for your products. Use these tools to increase visibility and drive sales.
Engage with your customers: Respond to comments and messages from your customers and make sure to address any concerns or complaints they may have. Building a positive relationship with your customers can help increase loyalty and repeat sales.