Bilibili is a Chinese video-sharing website based in Shanghai, China. The site was founded in 2009 and has grown to become one of the most popular online video platforms in China, with over 200 million monthly active users as of 2021. It is primarily used for anime, manga, and gaming-related content but includes various other categories such as music, dance, science and technology, and film and animation. In addition to hosting user-generated content, Bilibili also produces its own original content and hosts live-streaming events.
Bilibili has an e-commerce platform called “Bilibili Mall,” which allows users to purchase merchandise, including clothing, accessories, and collectibles related to the anime, manga, and gaming content featured on the site. The platform also features live-streaming sessions, where users can interact with sellers, ask questions and see the products they are interested in. Bilibili Mall also offers a wide range of products and brands, as well as a seamless shopping experience through the integration of the platform with the leading site.
In addition, Bilibili also has a virtual currency called “B Coin,” which can be used to purchase products on Bilibili Mall, as well as to support content creators on the platform and buy virtual gifts during live streams.
Bilibili has experienced significant growth in recent years, both in terms of active users and revenue. As of 2021, the company reported over 200 million monthly active users and more than 70 million daily active users, with most traffic coming from mobile devices. The platform’s revenue has also grown significantly, driven by advertising, e-commerce, and live streaming. In 2020 the company reported revenue of $1.5 billion, a year-on-year increase of 69%.
5 Tips for selling on Bilibili:
Understand your audience: Bilibili’s user base is primarily made up of anime, manga, and gaming enthusiasts, so it’s essential to understand their interests and preferences when choosing products to sell on the platform.
Understand your audience: Bilibili is a visually-driven platform, so it’s important to have high-quality images and videos of your products to attract potential buyers.
Utilize live streaming: Bilibili’s live streaming feature allows sellers to interact with potential buyers in real time, answering questions and providing more information about products.
Optimize your product listings: Make sure your product listings are well-written and include relevant keywords to improve search visibility.
Engage with your customers: Building relationships can help increase brand loyalty and customer satisfaction. Respond to customer inquiries and feedback in a timely and professional manner.