Key features of the Double 12 Shopping Festival

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The Double 12 Shopping Festival is an e-commerce shopping event in China on December 12th each year. It follows a similar concept to the more well-known Singles’ Day (Double 11) but is focused on continued promotions and discounts for online shoppers.

Key features of the Double 12 Shopping Festival include:

Promotions and Discounts

Similar to Singles’ Day, major e-commerce platforms such as Alibaba’s Tmall and JD.com offer discounts and promotions on various products. These discounts may extend to multiple categories, including electronics, fashion, beauty, and more.

Online and Offline Integration

Some brands and platforms may integrate online and offline shopping experiences. This could include promotions in physical stores as well as online platforms

Post-Singles’ Day Deals

While less globally recognized than Singles’ Day, Double 12 has gained popularity in China, with various retailers and brands participating in the event.

Broader Participation

While less globally recognized than Singles’ Day, Double 12 has gained popularity in China, with various retailers and brands participating in the event.

Consumer Engagement

The festival aims to maintain consumer engagement and spending momentum through the holiday season, encouraging continued shopping enthusiasm

It’s important to note that the significance and scale of Double 12 are less massive than Singles’ Day, but they still hold relevance in the Chinese e-commerce calendar. Businesses often use this event to extend their sales season and attract consumers with additional discounts and promotions.