Key Value of Live-streaming Marketing
Live streaming provides an interactive and authentic platform where brands can showcase their
products, answer questions, and directly connect with potential customers.
Real-Time Engagement
Live streaming allows brands to engage with their audience in real-time, creating a dynamic and interactive experience.
Product Demonstrations
Live streaming allows for real-time product demonstrations, helping consumers better understand the features and benefits of a product.
Authenticity
Live streaming provides an authentic platform for brands to showcase their products, answer questions, and interact with consumers, fostering a sense of trust.
Limited-Time Offers
Brands can use live streaming to promote exclusive, time-sensitive offers, creating a sense of urgency and driving immediate action.
Transparency
The transparency of live streaming builds trust by giving consumers a firsthand look at products and the brand’s operations, reducing skepticism.
Audience Participation
Live streaming encourages audience participation through comments, likes, and shares, creating a sense of community and engagement.
Direct Communication
Brands can communicate directly with their audience, addressing inquiries, providing information, and responding to feedback instantly.
Increased Visibility
Live streaming events can be promoted across various channels, increasing the visibility of the brand and its products.
Influencer Collaboration
Brands can leverage live streaming to collaborate with influencers, tapping into their existing audience and benefiting from their credibility.
Conversion Opportunities
The interactive nature of live streaming creates opportunities for immediate conversions, as viewers can make purchases or take advantage of special promotions during the broadcast.
Main Platforms of Live-streaming Marketing
Douyin (TikTok)
Douyin, known internationally as TikTok, is a short-form video platform that has gained immense popularity for live streaming. It provides a vibrant space for brands to engage with users through creative and entertaining content.
Kuaishou
Kuaishou is a video-sharing and live-streaming platform that has a substantial user base in China. It is particularly popular for its diverse content, including user-generated videos and live streams.
Taobao Live
Taobao Live is an e-commerce live streaming platform integrated with Alibaba’s Taobao marketplace. It allows sellers to showcase and sell products directly to consumers through live broadcasts, creating a seamless shopping experience.
Bilibili
Bilibili is a platform known for its user-generated content, including animation, gaming, and live streaming. It has a dedicated community and is popular among younger audiences, providing opportunities for brands to connect with this demographic.
Weibo Live
Weibo is a microblogging platform often referred to as China’s Twitter. It’s a popular platform for KOLs to share content, and brands leverage Weibo for KOL marketing to reach a broad audience and increase brand awareness.