Overview of China’s Oral Care Market
China’s oral care market is expanding rapidly due to increasing awareness of oral hygiene, rising disposable incomes, and a demand for premium products.
The market is highly competitive, with international and local brands vying for market share. Significant opportunities lie in e-commerce and social media marketing, driven by high internet penetration and consumer preference for online shopping.
The Brand
A leading international oral care brand that looked to switch its TP in China to expand its market presence, increase sales, and enhance customer loyalty in the Chinese market.
What We Did
E-commerce Expansion
We have established a comprehensive e-commerce presence with six stores: Tmall, JD flagship, JD self-operated, Douyin, Pingduoduo, and Taobao.
Sales and Distribution
Doubled monthly sales within three months. Defining and monitoring offline and online distributors’ pricing.
Customer Support
Enhanced customer support for better user experience.
Redesigning and Localization
Redesigned products to cater to local tastes. Localized marketing and product strategies.
New Product and Marketing Mix
Implemented a new product mix strategy. Created a marketing mix strategy involving industry KOLs and professional leaders.
Customer Loyalty
Built customer loyalty infrastructure from scratch.
Our customer loyalty initiative led to a remarkable surge in loyal customer sales.
Social Media Management
Took over social media accounts (WeChat, Weibo, LRB, Douyin) after three months of cooperation.
Brand Strategy Alignment
Aligned brand strategy and communication across all stores and social media platforms to boost market penetration.
Social Media Campaign
Orchestrated a series of impactful social media campaigns, notably a 28-day initiative centered around children’s toothpaste and oral care tips. This innovative concept not only garnered significant engagement and exposure but also led to a noticeable increase in product sales.
Technology
Integrated all platforms into Digate, our DMP, to obtain user, sales, and marketing insights. Integrated logistic channels to ensure enhanced stock management. Monitoring competitors to build a more precise go-to-market strategy.
The Result
Sales Growth
Monthly sales doubled within three months.
Loyal customer sales increased by 500%.
Customer Loyalty
Repurchase rate increased from 8% to 17%.
Social Media Campaign
Successful 28-day social media campaign that increased engagement and brand exposure.
Market Penetration
Enhanced brand presence and alignment across multiple platforms.
Social Media Campaign
Effective handling of social media accounts and e-commerce stores, ensuring consistent brand communication and strategy execution.
