Background of The Brand
1. Luxury high-end skincare brand available at physical counters in Hong Kong and Macau.
2. There are some negative reviews on the Chinese social media platform Xiaohongshu.
3. The price per unit ranges from 500 to 10,000 USD.
What We Did
Quickly addressed negative feedback regarding sales scams and high prices, finding a breakthrough by amplifying product advantages and collaborating with precisely targeted KOLs to produce high-quality content, swiftly resolving the negative word of mouth.
After One Year
Brand Seeding
Due to collaborations with multiple high-quality KOLs for product seeding, consumers began proactively inquiring about the products and requesting purchase links.
Customer Growth
Implemented a refined operation across all sales channels, including Xiaohongshu, Douyin, and SCRM (Social Customer Relationship Management), achieving customer growth.
