Background
An Israel-based machinery and tools manufacturer, already working with distributors in China, sought to establish direct sales in the market. With no local branch and a high-price product range, the company prioritized a cost-effective approach to maximize ROI.
Challenges
• No direct sales presence in China
• High product price range
• Strict cost-effectiveness requirements
Our approach
• Competitor & Market Research – Analyzed key players and market demand
• Go-to-Market Strategy – Developed a structured entry plan for direct sales
• Website Localization – Optimized the Chinese website for speed and user experience
• SDR (Sales Development Representative) Services – Implemented rapid-response lead management
• Lead Generation Campaigns – Executed targeted campaigns to attract potential buyers
Results
• Achieved ROI of 1:6 within six months
• 70% effective lead rate
• SDR response time was reduced to under 1 hour
• 386 MQL leads generated in the second year
• 900% improvement in website upload speed (now under 5 seconds)
• Tripled the number of large-scale customers in two years