Background
A high-tech unicorn company had recently integrated a local supplier in China and needed to establish a unified global brand presence. At the same time, they aimed to accelerate sales growth in an increasingly competitive market with high user acquisition barriers.
Challenges
• Low conversion rates
• Intense market competition
• High requirements for potential users
Our approach
• Website Optimization – Comprehensive updates to align with the global brand image
• Automated Funnel Strategy – Implemented seamless user journey connectivity
• Search Engine Marketing (SEM) – Developed and executed a new SEM strategy
• Landing Page Revamp – Designed high-converting pages for targeted audiences
• Campaign Launches – Executed new performance marketing campaigns
• SEO Execution – Optimized for organic reach and long-term visibility
• Outbound Channel Promotion – Expanded presence through strategic external platforms
• Vertical Website Promotion – Targeted niche audiences for improved engagement
Results (After 1 Year)
• Lead generation from the first month
• 50% reduction in cost per lead
• 300% increase in MQL (Marketing Qualified Leads), surpassing 1,200 leads in Q3