Background
After working with three different Chinese marketing agencies over 18 months, this listed company partnered with Up2China to strengthen its presence in China. While the brand had some awareness in the B2B market, it lacked recognition in B2C and needed a comprehensive strategy to expand its reach.
Challenges
• Limited brand awareness in B2B, nonexistent in B2C
• Low overall brand recognition in China
• Ineffective previous marketing efforts
Our approach
• Established a Strong Social Media Presence – Built a multi-platform brand matrix across key Chinese channels
• Creative Design Support – Developed tailored content for both the Asian and global markets
• Multi-Channel Endorsement – Implemented strategic collaborations to boost credibility
• KOL & KOC Partnerships – Engaged influencers across multiple touchpoints to drive awareness
• SEO Optimization – Improved website visibility and ranking on Baidu
Results
• 300% increase in social media engagement
• 150% increase in social media reading rate
• Ranked #1 on Baidu for top-priority keywords
• 80% of target keywords ranked on Baidu’s first page within three months
• Achieved Top 3 industry ranking in China