Background
A global leader in autonomous perception systems, who sought rapid market entry in China via its new localized website. Competing against domestic tech giants, the brand needed to establish technical authority while navigating strict regulatory environments.
Challenges
• No official website in China.
• Zero Baidu visibility for core keywords like “自动驾驶感知系统供应商”.
• No media presence to counterbalance distrust in foreign autonomous tech.
Our Approach
1. Technical Website Localization
• Comprehensive Website Localization with Brand Consistency.
• Reduced page load speed from 8.2s to 2.4s.
2. Baidu-First SEO Strategy
• Optimized long-tail keywords with “OEM/supplier” intent.
• Page optimization for better SEO
• Regular content updates for Baidu collection
3. Tiered Media Activation
• Draft PR news from 0 and coherent the Brand image
• Publish at more than 15 top-edge PR news platforms
Results (8 Months)
• 230% organic traffic improvement with steady growth every quarter
• 41% sessions >3 minutes
• Ranked #1-3 on Baidu for 12 priority keywords.