Social Media Ranking- From no recognition to No.1 on Chinese social media

Background

A University that has been cooperating with Up2China for more than five years. With no brand awareness when reaching out, it now ranked the No.1 on Chinese social media compared to the other universities from its country.

Image Not Found

Initial Status

• No Brand recognition
• Branding from scratch
• Ranked in the top 20 in the world for scientific citations

What We Did

• Education-Based marketing
• Campaign planning for the official accounts
• Chinese Online Community management for students preparing to study abroad
• Funnel for generating natural leads

After One Year

st
Ranking First in social media among other universities from its country
%
Social media engagement increases by 200%
Average 1,000 interactions with Weibo activities
K
Average 120K exposures for campaigns