Building A CRM Turnkey Solution

By admin Background A cosmetic SME from the USA, with basic brand awareness in China, wanted to enter the market by setting up its flagship store while building a nationwide network of local distributors. Their product line is priced between 40~100 USD per unit, positioning their product on the upper end of their category. uilding… Continue reading Building A CRM Turnkey Solution

Switching Trading Partner

By admin Background Poor performance, unforgivable mistakes, and difficult collaboration, many reasons can motivate the decision to change TP. A new team to work on your project may be what you need to rejuvenate your business. A family-owned company with more than 100 years of business history has been trying to grow and reach profitability… Continue reading Switching Trading Partner

Starting a new store from scratch

By admin Background A well-established supplement brand from Europe with elementary brand awareness in China approached U2C with the interest of launching their Tmall Global Flagship Store. It’s no one’s surprise. Launching in China is challenging and complex, especially if you are just starting to do business here. How to design a relevant go-to-market strategy?… Continue reading Starting a new store from scratch

China’s Double 11 E- Commerce Festival- 2021 Edition

Posted 2021-10-25 By Boulanger, Mathieu* Double 11, also known as “Singles’ Day” originated as a shopping festival first initiated by Alibaba in 2009. Since then, it has become the world’s largest e-commerce event, and a period of extreme competition for brands, social media, and e-commerce platforms. Let’s check out some of the adjustments made by… Continue reading China’s Double 11 E- Commerce Festival- 2021 Edition

China’s Double 11, More than a crazy day of sales

China’s Double 11, way more than just a crazy day of sales Posted 2019-11-07 By Boulanger, Mathieu* “Double Eleven”, also know as China’s “singles’ Day” and “Bachelors’ Day”, is China biggest and most famous E-commerce festival, and it is just few days away from now! But what do you really know about China number one shopping Festival? I… Continue reading China’s Double 11, More than a crazy day of sales

Tmall Global: Your key to the cross border Chinese e-commerce market

Tmall Global: Your key to the cross border Chinese e-commerce market? Posted 2019-09-28 By Boulanger, Mathieu* So you have decided that Tmall Global is the platform that suits your business better than the alternatives, but what are the next considerations and the requirements to establish yourself on the platform? Introduction Tmall Global is the largest cross… Continue reading Tmall Global: Your key to the cross border Chinese e-commerce market

Cross border business in China- Choosing the right platform

Posted 2019-09-10 By Boulanger, Mathieu* Tmall and Tmall Global are both crucial e-commerce platforms in China, but how do they differ from one another and which one suits your cross border business best? Introduction The Chinese e-commerce market is the largest single market in the world, far surpassing even the USA in terms of both the number… Continue reading Cross border business in China- Choosing the right platform

China – First Country To Go Cash-Less

Posted 2018-09-26 By Elias Trapp* China, a country where cash doesn’t exist – WeChat alipay Interestingly China (more specifically Chengdu) was the first country to introduce paper cash, yet China is now the country that dominates in cash-less mobile transactions. In 2016, the Chinese spent $5.5tn through mobile payment platforms. For comparison, this is 50… Continue reading China – First Country To Go Cash-Less

An Introduction to U2C’s New and Innovative Express Model

Posted 2019-07-02 By Boulanger, Mathieu* China’s unique e-Commerce industry is not only the largest in the world, but is setting the precedent for online retail on a global scale. Characterized by innovative social business models, credible payment procedures, secure delivery processing along with exponential growth in online mobile purchases, a number of opportunities are available… Continue reading An Introduction to U2C’s New and Innovative Express Model

Tencent Under the Scope: How the Chinese Tech Giants are Transforming the Internet Industry

Posted 2019-06-12 By Boulanger, Mathieu* Based in Shenzen, Tencent are one of Asia’s most successful and influential firms worth over more than $500 billion USD, making it China’s most valuable public company. CEO Ma Huateng, also known as Pony Ma, has significantly expanded the corporation to become a global powerhouse, diversifying into several industries to… Continue reading Tencent Under the Scope: How the Chinese Tech Giants are Transforming the Internet Industry

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