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Posted 2019-09-10 By Boulanger, Mathieu* Tmall and Tmall Global are both crucial e-commerce platforms in China, but how do they differ from one another and which one suits your cross border business best? Introduction The Chinese e-commerce market is the largest single market in the world, far surpassing even the USA in terms of both the number… Continue reading Cross border business in China- Choosing the right platform

Posted 2018-09-26 By Elias Trapp* China, a country where cash doesn’t exist – WeChat alipay Interestingly China (more specifically Chengdu) was the first country to introduce paper cash, yet China is now the country that dominates in cash-less mobile transactions. In 2016, the Chinese spent $5.5tn through mobile payment platforms. For comparison, this is 50… Continue reading China – First Country To Go Cash-Less

Posted 2019-07-02 By Boulanger, Mathieu* China’s unique e-Commerce industry is not only the largest in the world, but is setting the precedent for online retail on a global scale. Characterized by innovative social business models, credible payment procedures, secure delivery processing along with exponential growth in online mobile purchases, a number of opportunities are available… Continue reading An Introduction to U2C’s New and Innovative Express Model

Posted 2019-06-12 By Boulanger, Mathieu* Based in Shenzen, Tencent are one of Asia’s most successful and influential firms worth over more than $500 billion USD, making it China’s most valuable public company. CEO Ma Huateng, also known as Pony Ma, has significantly expanded the corporation to become a global powerhouse, diversifying into several industries to… Continue reading Tencent Under the Scope: How the Chinese Tech Giants are Transforming the Internet Industry

Posted 2019-05-17 By Boulanger, Mathieu* In just it’s first year, Douyin, the short form video-streaming platform launched by ByteDance is taking China by storm, reaching an astounding 500 million monthly users and 1 billion views per day. For an app that was reportedly developed in only 200 days by a team of 8 people, this… Continue reading Douyin- Electrifying Chinese Social Media and e-Commerce Scene

Posted 2019-04-28 By Boulanger, Mathieu* Starbucks and Alibaba’s historic partnership announced earlier this year in August is aiming to expand the coffee companies business operations and brand presence in China, as they further break into the local market historically monopolized by tea. The partnership will allow for the seamless integration of Starbuck’s digital experience offerings… Continue reading Starbucks and Alibaba’s Partnership- Roasting Up the Competition in China’s Coffee Market

Posted 2019-03-25 By Boulanger, Mathieu* A golden marketing rule is to follow where your customers go, engage with their online behavior and use the channels they use to deliver your products to them directly. Western companies looking to break into the Chinese market often run into the issue of how to reach consumers, and a… Continue reading Baidu- Getting started with the Search engine for sales

Posted 2019-02-15 By Boulanger, Mathieu* Looking for a new way to get ahead of the competition this holiday season?Well, you have come to the right place! On November 11, known in China as Singles Day, marketplaces e.g. Alibaba recorded $25.3 billion in gross merchandise volume. Sellers reached the accumulative of $1 billion marks within an astounding two… Continue reading Get prepared for Double 11- Your massive revenue potential is important. Don’t miss out!

Posted 2019-01-02 By Elias Trapp* In the country that has a passion for hot beverages but is best known for delicious tea, one might wonder whether the so-praised coffee culture in Western countries has a chance of market entry in China, too.The truth is, although the current situation is miles off the prospective opportunity, the… Continue reading How Luckin’s Internet Coffee is challenging Starbucks

Posted 2018-12-12 By Elias Trapp* Nowhere else in the world is the QR Code as popular as in Southeast Asia. In China for example, everything is done via the black and white patterned box. From shopping on- and offline, exchanging personal information and connecting with advertisements to mobile payments – there is nothing the QR… Continue reading The Rise of QR-Codes and why the West is behind