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Posted 2018-11-18 By Elias Trapp* Website Localization is ever so important for any website that wants to present themselves to a foreign market. Why? Because localizing a website means to adapt and tweak it to the exact need of your new target audience, which – obviously – is important to guarantee the success of a… Continue reading Website Localization – why is it important?

Posted 2018-10-21 By Elias Trapp* “Rebuild the Intimate Relationship between People and Food” This is probably the most romantic conclusion of fresh food e-commerce. In the blink of an eye, it has been ten years since the niche market entered our life. Nowadays, food e-commerce in China is already a billion-scale market; however, only a… Continue reading Fresh Food E-Commerce in China– A Promising Market?

Posted 2018-09-26 By Elias Trapp* If you have been following the news lately, chances are that you have heard about the so called “Facebook-Scandal”. What exactly happened? And how does it affect China? We have prepared the most important points you need to know. Facebook has been in suspicion of collecting, exploiting and selling its… Continue reading The “Facebook Scandal“ and China

Posted 2018-08-08 By Jamila Dahoum* Maybe your website is compatible for the Western market, you possibly even come up top on the Google search engine, have a strong Facebook, Twitter and Instagram following… But unfortunately, that means absolutely nothing in China. Chinese social media platforms are an entirely different ball game and ensuring that your… Continue reading The ultimate guide to Chinese social media

Posted 2018-07-29 By Jamila Dahoum* Maybe your website is compatible for the Western market, maybe you even come up top in the Google search engine and have a substantial social media following… But that means absolutely nothing in China. Chinese social media and search engine platforms are an entirely different ball game and ensuring that… Continue reading Your website is losing potential Chinese customers? A few reasons why

Posted 2018-07-16 By Jamila Dahoum* You’ve most certainly heard about Amazon or eBay, and it’s very likely that you’ve made purchases using them. In fact, I’d be more surprised if you hadn’t. Perhaps your business has a presence on either of these platforms, but why are there no customers buying off your sites from China?… Continue reading Online Shopping platforms- T-mall, Taobao & JD vs Amazon and eBay

Posted 2018-07-03 By Boulanger, Mathieu* Last week, over 60 Israeli companies gathered in Mianyang in Sichuan province for three days as part of a high-tech expo celebrating the 25-year anniversary since China-Israel bilateral relationships. Israel was the honored host and the expo had a record breaking number of Israeli firms, more than have ever taken… Continue reading Up2China plays a leading role in the 5th annual Israel-China Mianyang Conference

Posted 2018-06-21 By Boulanger, Mathieu* BackgroundChina is, arguably, the largest economy in the world with many sources claiming that China has, in fact, overtaken the United States to claim this title. Whether or not you agree with China being number 1 or number 2, you cannot question China’s global importance, impressive growth, and staggering trade… Continue reading Introducing the Chinese market: background and key considerations

Posted 2018-06-02 By Abigail Henry*   Imagine a world where Apple isn’t the be-all and end-all. Imagine switching from an iPhone to an Android device without losing files or having to re-download apps. That place does exist: China!Unlike the West, the Chinese app ecosystem is very fragmented – you won’t see Google and Apple battling… Continue reading China’s growing app market – where Android is king!

Posted 2018-05-19 By Abigail Henry* WeChat (Weixin) doesn’t really need any introduction but if you want to talk numbers it has 767 million active monthly users in mainland China alone (as of Jan 2017). For those enticed by the opportunities of the Chinese market, the question is not whether your business should be on WeChat,… Continue reading Which WeChat official account is right for your business?