Adaptability Is Key

Chinese consumer expectations are frequently evolving, so business dynamism is essential more then ever before

Case Studies

Our case studies are essential for understanding the market challenges and difficulties for brands operating in China. We want to showcase how to use advanced technology and utilize a team of experts with years of experience working with international brands.

Starting A New Store From Scratch

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May 13, 2021

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By admin

A well-established supplement brand from Europe with elementary brand awareness in China approached U2C with the interest of launching their Tmall Global Flagship Store. It’s no one’s surprise.
Following the strong performance in the first year of the launch, the brand was invited by Alibaba to sign a strategic partnership, bringing significant……

Switching Trading Partner

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May 23, 2022

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By admin

Poor performance, unforgivable mistakes, and difficult collaboration, many reasons can motivate the decision to change TP. A new team to work on your project may be what you need to rejuvenate your business.

One of our new hero products is ranked first in its category. Our CRM effort successfully produced above average retention rate on multiple products……

Building A CRM Turnkey Solution

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June 08, 2022

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By admin

An international brand was making sales in China through Daigou (oversea personal shopper) and wanted to harvest this opportunity directly. They opened their Tmall Global flagship store and now had to win over the existing customer base while conquering and retaining new ones.

The loyalty program exceeded thirteen thousand club members, of which 41% had multiple purchases from our store, with an average order value……

Combining Flagship & Distributors Channel

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July 19, 2022

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By admin

A cosmetic SME from the USA, with basic brand awareness in China, wanted to enter the market by setting up its flagship store while building a nationwide network of local distributors. Their product line is priced between 40~100 USD per unit, positioning their product on the upper end of their category.
A solid affiliate network of influencers and business professionals was built. We signed A long-term relationship with three top Chinese live-streamer……

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