The Success of an International Oral Care Brand in China

China’s oral care market is expanding rapidly due to increasing awareness of oral hygiene, rising disposable incomes, and a demand for premium products.

Unlocking Synergy- A Brand-Trading Partner Collaboration- From Market Entry into Self-Reliance Operation

Vitabiotics, the UK’s largest & No. 1 Vitamins company, launched in China in 2014

A Flagship Store in the Fastest-Growing E-commerce Platform-Douyin

Being one of the pioneers on Douyin Cross-border channel, we built one of the most impressive case studies for International brands selling on the platform.

Smart Customer Retention Management (SCRM) Solution A Complete View Of Your Customer

A Customized WeChat MiniApp combines a loyalty program and membership club, providing brands with a powerful tool to interact with and manage their customers. By harnessing the capabilities of WeChat MiniApp and cutting-edge technology, this solution enables brands to effectively identify and engage with their high-value customers. It offers an automated yet personalized experience, enhancing the brand’s overall performance.

U2C Incubation Program Fast Track To The Chinese E-commerce Market

Established in 2012, the beauty brand specializes in skincare and makeup products. Over the years, it has expanded its product line, offering innovative and high-quality beauty products. The brand has gained a strong reputation for using natural and organic ingredients in its country of origin.

Combining Flagship And Distributors Channel

By admin Background An international brand was making sales in China through Daigou (oversea personal shopper) and wanted to harvest this opportunity directly. They opened their Tmall Global flagship store and now had to win over the existing customer base while conquering and retaining new ones. Daigou’s low selling price was a significant challenge to… Continue reading Combining Flagship And Distributors Channel

Building A CRM Turnkey Solution

By admin Background A cosmetic SME from the USA, with basic brand awareness in China, wanted to enter the market by setting up its flagship store while building a nationwide network of local distributors. Their product line is priced between 40~100 USD per unit, positioning their product on the upper end of their category. uilding… Continue reading Building A CRM Turnkey Solution

Switching Trading Partner

By admin Background Poor performance, unforgivable mistakes, and difficult collaboration, many reasons can motivate the decision to change TP. A new team to work on your project may be what you need to rejuvenate your business. A family-owned company with more than 100 years of business history has been trying to grow and reach profitability… Continue reading Switching Trading Partner

Starting a new store from scratch

By admin Background A well-established supplement brand from Europe with elementary brand awareness in China approached U2C with the interest of launching their Tmall Global Flagship Store. It’s no one’s surprise. Launching in China is challenging and complex, especially if you are just starting to do business here. How to design a relevant go-to-market strategy?… Continue reading Starting a new store from scratch

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