Tag: china Ecomerce

The 618 Shopping Festival, celebrated annually on June 18, has become one of China’s most significant e-commerce events. Initially launched by JD.com to commemorate its founding anniversary, 618 now spans multiple e-commerce platforms, including Tmall and Pinduoduo. This year, the festival will kick off on June 1st and run through June 18, featuring significant discounts, exclusive product launches, and extensive promotional activities.

China’s Queen’s Day Shopping Festival, the 38 Festival, recently captivated significant e-commerce platforms. Since mid-February, platforms like Taobao

Key Insights from China’s Double 12 Shopping Festival By admin* Evolution of Double 12 Over 11 years, Double 12 has shifted from a user-merchant interaction focus to a supplementary positioning, primarily centered on Gross Merchandise Value (GMV). Decline Factors The festival’s decline is attributed to an overemphasis on GMV, resulting in user attention decline and… Continue reading Key Insights from China’s Double 12 Shopping Festival

Double 12 Tips for Success By admin* As the Double 12 Shopping Festival approaches, international brands entering the Chinese e-commerce landscape can ensure a successful and impactful presence by adopting strategic preparations. From optimizing inventory to crafting compelling promotions and leveraging influencer collaborations, these tips will guide brands in navigating the dynamic landscape of one… Continue reading Double 12 Tips for Success

Key features of the Double 12 Shopping Festival By admin* The Double 12 Shopping Festival is an e-commerce shopping event in China on December 12th each year. It follows a similar concept to the more well-known Singles’ Day (Double 11) but is focused on continued promotions and discounts for online shoppers. Key features of the… Continue reading Key features of the Double 12 Shopping Festival

By admin* How to Succeed in the E-commerce Market in China The E-commerce market in China is a thriving and dynamic landscape, offering abundant business opportunities. To excel in this competitive environment, understanding the intricacies of the E-commerce market in China is essential. In this article, we explore the strategies and best practices required to… Continue reading How to Succeed in the E-commerce Market in China