Unveiling the Trends: China’s Queen’s Day Shopping Festival

China’s Queen’s Day Shopping Festival, the 38 Festival, recently captivated significant e-commerce platforms. Since mid-February, platforms like Taobao

Key Insights from China’s Double 12 Shopping Festival

Key Insights from China’s Double 12 Shopping Festival By admin* Evolution of Double 12 Over 11 years, Double 12 has shifted from a user-merchant interaction focus to a supplementary positioning, primarily centered on Gross Merchandise Value (GMV). Decline Factors The festival’s decline is attributed to an overemphasis on GMV, resulting in user attention decline and… Continue reading Key Insights from China’s Double 12 Shopping Festival

Double 12 Tips for Success

Double 12 Tips for Success By admin* As the Double 12 Shopping Festival approaches, international brands entering the Chinese e-commerce landscape can ensure a successful and impactful presence by adopting strategic preparations. From optimizing inventory to crafting compelling promotions and leveraging influencer collaborations, these tips will guide brands in navigating the dynamic landscape of one… Continue reading Double 12 Tips for Success

Key features of the Double 12 Shopping Festival

Key features of the Double 12 Shopping Festival By admin* The Double 12 Shopping Festival is an e-commerce shopping event in China on December 12th each year. It follows a similar concept to the more well-known Singles’ Day (Double 11) but is focused on continued promotions and discounts for online shoppers. Key features of the… Continue reading Key features of the Double 12 Shopping Festival

Fundamentals of Advertising in china 2023

By admin* Fundamentals of Advertising in china 2023 The Chinese advertising landscape has undergone significant transformation as China emerges as one of the world’s largest e-commerce markets. With the country’s middle class gaining increased purchasing power, advertising in China has become an essential tool for connecting with Chinese consumers. However, it’s crucial to understand that… Continue reading Fundamentals of Advertising in china 2023

How to Succeed in the E-commerce Market in China

By admin* How to Succeed in the E-commerce Market in China The E-commerce market in China is a thriving and dynamic landscape, offering abundant business opportunities. To excel in this competitive environment, understanding the intricacies of the E-commerce market in China is essential. In this article, we explore the strategies and best practices required to… Continue reading How to Succeed in the E-commerce Market in China

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