Data as the Driving Force: Supporting International Brands During Chinese E-Commerce Events

Data management has become a strategic imperative for international brands operating in China, particularly during high-intensity events like Double 11. With millions of consumers engaging in real-time transactions, brands must have robust systems to quickly process and analyze vast amounts of data. Platforms like Alibaba’s Tmall and JD.com provide analytics dashboards that enable brands to track sales performance, customer demographics, and conversion rates in real-time. By leveraging this data, brands can make informed decisions, such as optimizing inventory allocation and adjusting marketing strategies on the fly.