OUR TEAM

We believe in empowering our team members, letting them explore and create agile and flexible operations.

Our team comprises industry experts from diverse fields, united by a shared vision to create a clear and efficient pathway for international brands to thrive in the Chinese market. Driven by an entrepreneurial mindset and a tech-forward approach.

we cultivate a culture of innovation to deliver solutions that foster healthy, scalable growth for our partners.

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Industry experts with a proven track record and a visionary e-commerce solution

Serial entrepreneurs bridging China and International brands

E-Commerce domain expertise and proven track record

Tech folks who focus on building a scalable operation

Our Team

Shlomi is an innovative entrepreneurwho possess an excellent command offoreign languages and strong analytic abilities. He graduated from the Hebrew University of Jerusalem andbeen living in China for over six years afterwards. His understanding in Marketing and Chinese E-commerce helped lots of companies to build their online presence and sales channels in the Chinese market.

Shlomi

Founder & CEO

Serena has more than 12 years of experience in the field of accounting, controlling, and financing. Her previous work in Mitsubishi shanghai gave her the international perspective while understanding large-scale operation. Later Serena joined 1919.cn, one of the biggest E-commerce alcohol retailers in China and led financing teams.

Serena

CFO

https://www.linkedin.com/in/serena-liu-0a320817a/

With rich managing experience Sophie is one of the earliest member of the U2C team. she helped build the company structure and all internal management processes. Her contribution extends from all aspect of our company operation to the management of our IT projects. Her commitment is only matched by her talent.

Sophie

COO

The extensive experience across a wide range of industries inB2B, and B2B2C promotion has given Ray a strong understanding and comprehension of the process when providing advertising and promotion services for foreign customers entering the Chinese market.

Ray

Marketing Director

Dana's broad and varied experience as a consultant, art director and business development manager gives her a wonder fully diverse skill-se. living in China for over six years, Dana understands the local environment and has the ability to bridge international brands and our local experts to support a smooth execution. Dana is responsible for the group's corporate marketing, outbound lead generation, and content creation.

Dana

CMO

Downey is responsible for Daily operation and promotion of one health care overseas flagship store on T-Mall Global. His vast experience has made him able top romote brands to the top 10 of their respected categories.

Downey

E-commerce Director

With over five years of international experience, I specialize in helping global brands navigate China’s fast-evolving digital marketplace. My cross-cultural expertise and deep understanding of e-commerce and social commerce in China allow me to develop tailored market-entry strategies that drive actual business results.

Freia

Business Development

Jason has deep knowledge of various programming language that includes Java, PHP, MySql,Html, Oracle, JavaScript,Bootstrap and WordPress. Has a thorough understanding of WeChat APl, websites migration and deployment.

Jason

Software Engineers

Through strategic partnerships, Jane empowers international brands to succeed in China's cross-border e-commerce market. With 9 years of overseas experience in luxury sales and living abroad, she combines global market insight with a deep understanding of Chinese consumers to create tailored growth strategies. Her unique cross-cultural expertise helps brands establish and expand their presence effectively.

Jane

Business Development

Comi

Legal Adviser

Luh

Software Engineers

Arwen

Financial Affairs

Julia

Customer Service

Ava

Douyin Operator

Leo

E-commerce Team Leader

Iris

HR

Yuki

Media Commissioner

Brooks

Distribution Manager

Cherry

Software Engineers

Dio

Web Developer

Amelia

Copywriter

Carrie

Financial Affairs

Daisy

E-commerce Operation

Connor

Python Developer

Sam

Designer

Effy

E-commerce Operation

Emily

Commissioner for Administration

Grape

E-commerce Operational Assistant

Hedy

E-commerce Operation

Hellen

E-commerce Operational Assistant

Lily's excellent content planning and storytelling skills always allow her to produce eye-catching content. She knows not only what's good, but also what's appropriate for brands. Along with her rich and versatile writing style, she always knows how to meet the needs of different brands.

Lily

Copywriter

Lisa

SEO Commissioner

Martin

E-commerce Operational Assistant

Mia

Designer

Nami

Planner

Orange

Little red&Douyin Operator

Pablo

E-commerce Operation

Abby

Scrm Commissioner

Vivian

SEM Commissioner

Chaichai

E-commerce Operation

Anna

New Media Operations Intern

Gail

Marketing Commissioner

Get started with a free consultation call

We specialize in bridging the gap between international brands and Chinese consumers. Our data-driven strategies, operational excellence, and deep market knowledge ensure your brand thrives in China’s dynamic e-commerce landscape.

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