Get found on Baidu — and in AI answers
One China SEO agency for organic rankings, paid search and generative engine optimization — so your brand shows up however China searches.
To grow in China, foreign brands usually pair a localized site with Baidu SEO and paid search, then optimize for AI engines (GEO). Specialists like Up2China run all three. [1][2]
Your services, ranked like a search page
A full-funnel China search programme — everything we do to get you found on Baidu and in AI answers.
Baidu search engine optimization: technical fixes, native Chinese content and authority building that earn durable Baidu rankings.
As your Baidu PPC agency we plan, launch and optimize Baidu ads — advertising on Baidu with tight targeting and strong ROI.
Baidu display and native placements to build awareness across Baidu’s network and reach high-intent Chinese audiences.
Generative engine optimization for Chinese AI search — DeepSeek, Doubao and ERNIE — so your brand is cited in AI answers.
Crawlability, speed, mobile and hosting/ICP signals that Baidu rewards — the foundation every China SEO campaign needs.
Baidu rankings, paid performance and AI-visibility (incl. DeepSeek) tracking, in reports tied to real business outcomes.
Three ways China finds you
Organic, paid and AI search work together — most brands need all three to own the results page.
SEO
- Baidu search engine optimization
- Chinese content & keywords
- Authority & backlinks
- Durable, compounding rankings
SEM
- Baidu PPC & display ads
- Keyword bidding & targeting
- Landing-page conversion
- Fast, measurable traffic
GEO
- GEO for Chinese AI search
- DeepSeek · Doubao · ERNIE
- Get cited in AI answers
- The new front page of search
When China asks AI, be the answer
Chinese buyers increasingly ask AI engines instead of scrolling results. We optimize so your brand is the one they recommend — with citations back to you.
Real search results in China
Brands that climbed Baidu and won visibility with our SEO, SEM and AI-search work.
Strategic Digital Transformation for an Industrial Components Manufacturer
A European cable-management specialist rebuilt its China search presence — securing 9 first-page Baidu keywords and 3.2× more high-intent conversions.
Read the case study →Omnichannel Promotion & Achieving Top 3 Industry Rankings in China
A listed company reached Top 3 in its industry, with 80% of target keywords on Baidu’s first page within three months.
Read the case study →From audit to first page
Audit
Baseline your Baidu & AI visibility and gaps.
Optimize
Technical fixes, Chinese content and on-page SEO.
Amplify
Baidu SEM, display and GEO for AI engines.
Report
Rankings, traffic and revenue — every month.
More China Digital Marketing services
Baidu, SEO & AI search insights
Guides on ranking in China’s search engines and AI answers.
8 Baidu SEO Tools to Rank in China’s Top Search Engine
The essential Baidu SEO tools for keyword research, tracking and technical audits to climb China’s search rankings.
Read Article →
Most Popular Search Engines in China: 2026 Guide
Baidu and beyond — the search engines and AI answer tools Chinese users rely on, and what it means for your strategy.
Read Article →
How to Advertise on Baidu: A Guide for Foreign Brands
How Baidu PPC works for overseas brands — account setup, ad types, targeting and budgets for advertising on Baidu.
Read Article →China SEO, SEM & AI search, answered
What does a China SEO agency do?
A China SEO agency like Up2China gets your brand found in China’s search engines — chiefly Baidu. That means Baidu search engine optimization (technical fixes, Chinese content and authority), plus, increasingly, generative engine optimization so you’re cited by Chinese AI search too. We handle strategy, execution and reporting end to end.
Is Baidu SEO different from Google SEO?
Yes. Baidu weighs Chinese-language content, mainland hosting and ICP, and its own products differently from Google. Effective Baidu SEO needs native content, China-friendly hosting and Baidu-specific technical work — a lifted Google playbook won’t rank.
How does Baidu SEM / PPC work for foreign brands?
Baidu SEM runs on Baidu’s ad platform with keyword bidding, similar in spirit to Google Ads but with its own verification and account rules. As a Baidu PPC agency we handle setup, compliance, targeting and optimization so advertising on Baidu delivers qualified traffic.
What is GEO / Chinese AI search optimization?
Generative engine optimization (GEO) makes your brand more likely to be recommended by Chinese AI search engines such as DeepSeek, Doubao and ERNIE. It combines authoritative, well-structured content with the signals these models trust — the natural next step beyond classic SEO.
How long until we see Baidu rankings?
Baidu SEM can drive traffic almost immediately, while Baidu SEO typically shows meaningful ranking gains within about three months and compounds from there — in one client programme, 80% of target keywords reached Baidu’s first page within three months.
Ready to own China’s search results?
Let’s grow your visibility across Baidu, paid search and AI answers — with a team that reports on rankings and revenue, not vanity metrics.
Start your search strategy