Poor performance, unforgivable mistakes, and difficult collaboration, many reasons can motivate the decision to change TP. A new team to work on your project may be what you need to rejuvenate your business. A family-owned company with more than 100 years of business history has been trying to grow and reach profitability in China for quite a few years without success. Prices have been dragged down, impacting the brand’s reputation and the room for margin. Even worse, the peak of operation of their Tmall Global flagship store seemed to be behind them, with their sales and customer base shrinking month by month. Some changes were needed, and they entrusted us to reverse the trend and save the business.
After six months, the store recovery attracted Alibaba’s category manager’s interest, and the brand was offered a strategic partnership, providing more resources and support to keep growing.
One of our new hero products is ranked first in its category. Our CRM effort successfully produced above average retention rate on multiple products. Our AI-powered audience segmentation supported our promotion strategy, leading to accurate targeting of high potential customers and increasing returns on ad spend by 200%.