Overview of China’s Oral Care Market
China’s oral care market is expanding rapidly due to increasing awareness of oral hygiene, rising disposable incomes, and a demand for premium products.
The market is highly competitive, with international and local brands vying for market share. Significant opportunities lie in e-commerce and social media marketing, driven by high internet penetration and consumer preference for online shopping.
The Brand
A leading international oral care brand that looked to switch its TP in China to expand its market presence, increase sales, and enhance customer loyalty in the Chinese market.
What We Did
We have established a comprehensive e-commerce presence with six stores: Tmall, JD flagship, JD self-operated, Douyin, Pingduoduo, and Taobao.
Doubled monthly sales within three months. Defining and monitoring offline and online distributors’ pricing.
Enhanced customer support for better user experience.
Redesigned products to cater to local tastes. Localized marketing and product strategies.
Implemented a new product mix strategy. Created a marketing mix strategy involving industry KOLs and professional leaders.
Built customer loyalty infrastructure from scratch.
Our customer loyalty initiative led to a remarkable surge in loyal customer sales.
Took over social media accounts (WeChat, Weibo, LRB, Douyin) after three months of cooperation.
Aligned brand strategy and communication across all stores and social media platforms to boost market penetration.
Orchestrated a series of impactful social media campaigns, notably a 28-day initiative centered around children's toothpaste and oral care tips. This innovative concept not only garnered significant engagement and exposure but also led to a noticeable increase in product sales.
Integrated all platforms into Digate, our DMP, to obtain user, sales, and marketing insights. Integrated logistic channels to ensure enhanced stock management. Monitoring competitors to build a more precise go-to-market strategy.
The Result
Monthly sales doubled within three months. Loyal customer sales increased by 500%.
Repurchase rate increased from 8% to 17%.
Successful 28-day social media campaign that increased engagement and brand exposure.
Enhanced brand presence and alignment across multiple platforms.
Effective handling of social media accounts and e-commerce stores, ensuring consistent brand communication and strategy execution.
Block D, Chengdu, Jiaozi Financial Technology
Center, Sichuan 四川省成都市武侯区交子金融科技中心D栋
Marketing： +972505766198
Support： +86 15108206500
Info@up2china.com
Block D, Chengdu, Jiaozi Financial Technology Center, Sichuan
Marketing: +86 15608051987
Support： +86 15108206500
Info@up2china.com
Error: Contact form not found.