Winning Marketing Strategies: Lessons from Double 11, 2024

Livestreaming continued to be a pivotal element of success, with influencers attracting millions of viewers to their broadcasts. The most triumphant campaigns intertwined storytelling with interactive shopping experiences, enabling viewers to directly purchase products featured in the stream. This format fostered impulsive buying and deepened consumer trust in both the products and the influencers endorsing them. The addition of gamification further heightened engagement, with brands offering digital games, quizzes, and challenges that rewarded participants with discounts or exclusive offers.