Background
A University that has been cooperating with Up2China for more than five years. With no brand awareness when we reached out, it now ranks No. 1 on Chinese social media among universities from its country.
Initial Status
• No Brand recognition
• Branding from scratch
• Ranked in the top 20 in the world for scientific citations
What We Did
• Education-Based marketing
• Campaign planning for the official accounts
• Chinese Online Community management for students preparing to study abroad
• Funnel for generating natural leads
After One Year
st
Ranking First in social media among other universities from its country
%
Social media engagement increases by 200%
Average 1,000 interactions with Weibo activities
K
Average 120K exposures for campaigns