分类： B2B Case Studies

  • Fast-Tracking Technical Credibility for Autonomous Driving Solutions in China

    Fast-Tracking Technical Credibility for Autonomous Driving Solutions in China

    Background

    A global leader in autonomous perception systems, who sought rapid market entry in China via its new localized website. Competing against domestic tech giants, the brand needed to establish technical authority while navigating strict regulatory environments.

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    Challenges

    • No official website in China.
    • Zero Baidu visibility for core keywords like “自动驾驶感知系统供应商”.
    • No media presence to counterbalance distrust in foreign autonomous tech.

    Our Approach

    1. Technical Website Localization
    • Comprehensive Website Localization with Brand Consistency.
    • Reduced page load speed from 8.2s to 2.4s.

    2. Baidu-First SEO Strategy
    • Optimized long-tail keywords with “OEM/supplier” intent.
    • Page optimization for better SEO
    • Regular content updates for Baidu collection

    3. Tiered Media Activation
    • Draft PR news from 0 and coherent the Brand image
    • Publish at more than 15 top-edge PR news platforms

    Results (8 Months)

    • 230% organic traffic improvement with steady growth every quarter
    • 41% sessions >3 minutes
    • Ranked #1-3 on Baidu for 12 priority keywords.

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    Organic traffic improvement with steady growth every quarter
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    sessions >3 minutes
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    Ranked #1-3 on Baidu for 12 priority keywords.
  • Social Media Ranking- From no recognition to No.1 on Chinese social media

    Social Media Ranking- From no recognition to No.1 on Chinese social media

    Background

    A University that has been cooperating with Up2China for more than five years. With no brand awareness when reaching out, it now ranked the No.1 on Chinese social media compared to the other universities from its country.

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    Initial Status

    • No Brand recognition
    • Branding from scratch
    • Ranked in the top 20 in the world for scientific citations

    What We Did

    • Education-Based marketing
    • Campaign planning for the official accounts
    • Chinese Online Community management for students preparing to study abroad
    • Funnel for generating natural leads

    After One Year

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    Ranking First in social media among other universities from its country
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    Social media engagement increases by 200%
    Average 1,000 interactions with Weibo activities
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    Average 120K exposures for campaigns
  • Strategic Digital Transformation for Industrial Components Manufacturer

    Strategic Digital Transformation for Industrial Components Manufacturer

    Background

    A European top specialist in cable management solutions sought to optimize its existing digital assets in China’s competitive industrial market. While the company had maintained foundational WeChat and SEM operations, its metrics indicated untapped potential for growth.

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    Challenges

    • Slowly WeChat follower growth and low reading volume compared to the follower numbers.
    • SEM efficiency gap, click-through rate (CTR) lagged behind industry benchmarks and with a relatively low website session.
    • Competing with 20+ competitors on Baidu ecosystem.

    Our approach

    1. Website Optimization

    • Shifted from product-centric posts to problem-solving.
    • Launched QR code-driven campaigns at industry exhibitions to bridge offline and online audiences.
    • Added quick-access technical support via WeChat menu integration.

    2. SEM Intent-Based Optimization

    • Reallocated 60% of budget to long-tail keywords for specific industries.
    • Reallocated 8 industry-specific landing pages with dynamic content for equipment manufacturers.
    • Implemented real-time bid adjustments for competitor keyword targeting.

    3. Website Conversion Pathway Redesign

    • Reduced page load time by 62% through image compression and server optimization.
    • Introduced a progressive engagement system: Whitepaper downloads → CAD file access → quote requests.
    • Added geo-targeted CTAs for key industrial regions (Yangtze River Delta, Pearl River Delta).

    Results (6-Month Collaboration)

    • Gained 1,081 net new followers with high rate of tagged as engineers or procurement specialists
    • Average reads/post increased 120% , technical content achieving 12% share ratio
    • CTR improved 139%
    • Cost per technical inquiry dropped 55% through intent-based bidding
    • Monthly sessions rose 87.5%
    • High-intent conversions (CAD downloads + quote requests) increased 3.2x
    • Secured 9 first-page Baidu rankings for critical technical keywords

    net new followers
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    Average reads/post increased
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    Monthly sessions increased
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    CTR improved
  • Omnichannel Promotion & Achieving Top 3 Industry Rankings in China

    Omnichannel Promotion & Achieving Top 3 Industry Rankings in China

    Background

    After working with three different Chinese marketing agencies over 18 months, this listed company partnered with Up2China to strengthen its presence in China. While the brand had some awareness in the B2B market, it lacked recognition in B2C and needed a comprehensive strategy to expand its reach.

    Challenges

    • Limited brand awareness in B2B, nonexistent in B2C
    • Low overall brand recognition in China
    • Ineffective previous marketing efforts

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    Our approach

    • Established a Strong Social Media Presence – Built a multi-platform brand matrix across key Chinese channels
    • Creative Design Support – Developed tailored content for both the Asian and global markets
    • Multi-Channel Endorsement – Implemented strategic collaborations to boost credibility
    • KOL & KOC Partnerships – Engaged influencers across multiple touchpoints to drive awareness
    • SEO Optimization – Improved website visibility and ranking on Baidu

    Results

    • 300% increase in social media engagement
    • 150% increase in social media reading rate
    • Ranked #1 on Baidu for top-priority keywords
    • 80% of target keywords ranked on Baidu’s first page within three months
    • Achieved Top 3 industry ranking in China

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    Social media Engagement increased by 300%
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    The social media reading rate increased by 150%
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    Website top priority keywords ranked 1st on Baidu
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    80% target keywords ranked on 1st page in 3 months
  • Expanding Direct Sales & Tripling Key Customers in China

    Expanding Direct Sales & Tripling Key Customers in China

    Background

    An Israel-based machinery and tools manufacturer, already working with distributors in China, sought to establish direct sales in the market. With no local branch and a high-price product range, the company prioritized a cost-effective approach to maximize ROI.

    Challenges

    • No direct sales presence in China
    • High product price range
    • Strict cost-effectiveness requirements

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    Our approach

    • Competitor & Market Research – Analyzed key players and market demand
    • Go-to-Market Strategy – Developed a structured entry plan for direct sales
    • Website Localization – Optimized the Chinese website for speed and user experience
    • SDR (Sales Development Representative) Services – Implemented rapid-response lead management
    • Lead Generation Campaigns – Executed targeted campaigns to attract potential buyers

    Results

    • Achieved ROI of 1:6 within six months
    • 70% effective lead rate
    • SDR response time was reduced to under 1 hour
    • 386 MQL leads generated in the second year
    • 900% improvement in website upload speed (now under 5 seconds)
    • Tripled the number of large-scale customers in two years

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    Leads effective rate 70%
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    SDRs, response time less than 1 hour
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    MQL leads generated during 2nd year
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    CN website upload time is less than 5 sec, with a 900% improvement
  • How to Optimize Your E-Commerce Store for Chinese Consumers

    How to Optimize Your E-Commerce Store for Chinese Consumers

    Background

    A high-tech unicorn company had recently integrated a local supplier in China and needed to establish a unified global brand presence. At the same time, they aimed to accelerate sales growth in an increasingly competitive market with high user acquisition barriers.

    Challenges

    • Low conversion rates
    • Intense market competition
    • High requirements for potential users

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    Our approach

    • Website Optimization – Comprehensive updates to align with the global brand image
    • Automated Funnel Strategy – Implemented seamless user journey connectivity
    • Search Engine Marketing (SEM) – Developed and executed a new SEM strategy
    • Landing Page Revamp – Designed high-converting pages for targeted audiences
    • Campaign Launches – Executed new performance marketing campaigns
    • SEO Execution – Optimized for organic reach and long-term visibility
    • Outbound Channel Promotion – Expanded presence through strategic external platforms
    • Vertical Website Promotion – Targeted niche audiences for improved engagement

    Results (After 1 Year)

    • Lead generation from the first month
    • 50% reduction in cost per lead
    • 300% increase in MQL (Marketing Qualified Leads), surpassing 1,200 leads in Q3

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    Generating leads from 1st month
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    Leads cost reduced by 50%
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    MQL volume increased by 300%
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    New leads generated in 3rd quarter