This year, Double 11 set new benchmarks for e-commerce, with total sales across all platforms reaching an impressive 1.4418 trillion RMB, reflecting year-on-year growth of 26.6%. Among the top-performing categories, home appliances, mobile phones and digital products, clothing, and personal care and beauty stood out, each achieving growth exceeding 20%.
Tmall witnessed remarkable achievements:
• 589 brands surpassed 100 million RMB in sales, breaking previous records.
• In the sports and outdoor category, 15 brands hit the 100 million RMB mark within the first four hours of sales.
• The beauty sector saw explosive growth, with 79 brands exceeding 100 million RMB, while 7,062 apparel brands doubled their sales.
JD also showcased impressive results:
• A 20% increase in shopping users, alongside a 3.8x rise in sales through livestreaming.
• Over 17,000 brands achieved over 5x growth, while 30,000 small and medium-sized merchants doubled their sales.
• Sales of categories such as robotic vacuums and dryers surged by 200%, and AI hardware, including computers and smartphones, grew by over 100%.
Pinduoduo’s innovative “Billion Dollar Consumption Coupons” program boosted participation across key categories like mobile phones, digital products, home appliances, beauty, and skincare. The “Super Double Subsidy” program doubled merchant involvement in its second round, attracting significant attention and driving notable sales growth.
Double 11 2024 reinforced its position as a global e-commerce phenomenon, showcasing the power of livestreaming, category-specific growth strategies, and innovative subsidy programs. These insights offer valuable lessons for brands seeking to thrive in China’s dynamic market.
Block D, Chengdu, Jiaozi Financial Technology
Center, Sichuan 四川省成都市武侯区交子金融科技中心D栋
Marketing： +972505766198
Support： +86 15108206500
Info@up2china.com
Block D, Chengdu, Jiaozi Financial Technology Center, Sichuan
Marketing: +86 15608051987
Support： +86 15108206500
Info@up2china.com
Error: Contact form not found.
