Being one of the pioneers on the Douyin Cross-border channel, we built one of the most impressive case studies for International brands selling on the platform.
Why Douyin？
- The platform’s live-streaming GMV has grown rapidly and reached 1.4 trillion CNY in 2022.
- Douyin’s live-streaming platform generated more sales than any other Live-streaming platform in China.
- Douyin’s active user base is growing quickly and steadily. It is expected to exceed 800 million users by 2025.
- With more than 300K brands, 1M stores, and over 3M active KOLs, Douyin is a platform worth exploring.
- It took only two years for Douyin to generate over 1 trillion CNY. (compared to JD.com – 14 years, Taobao- 10 years, and Pinduoduo- 4 years)
- Dietary supplements are the fastest-growing category on Douyin, with a particular interest in skin-health-related products.
Background
One of the largest dietary supplement brands entered the Chinese market five years ago via cross-border e-commerce. After establishing a solid presence and realizing the potential for further growth, they strategically decided to expand their sales channels. To do so, they recently launched their own Douyin Store, a popular social media platform in China. This move lets them tap into a vast user base and leverage the platform’s features to boost sales and reach a wider audience.
What we did
By leveraging the platform’s strengths, we designed and implemented a product strategy tailored to its dynamics. One key tactic was creating concise, impactful videos with relevant content to target our audience, amplify product promotion, and expand our brand’s reach. To maximize our impact, we partnered with hundreds of Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) and collaborated with them to host monthly live streams showcasing our products. Through these efforts, we successfully nurtured organic sales growth and significantly improved our sales profits. Additionally, leveraging our enhanced store ranking, we negotiated better contracts with the KOLs, further optimizing our marketing approach and overall performance.
Explosive sales growth within six months
Store Performance Metrics Comparison
