Building A CRM Turnkey Solution

Background

A cosmetic SME from the USA, with basic brand awareness in China, wanted to enter the market by setting up its flagship store while building a nationwide network of local distributors. Their product line is priced between 40 and 100 USD per unit, positioning it at the upper end of its category.
Building a distributor network is no easy task, but managing and monitoring one is even more challenging. Keeping everyone aligned with your pricing structure and a truthful value proposition requires constant attention and clear communication. A solid infrastructure with experienced local experts is crucial to success.

What we did

For cosmetics, strong branding that inspires trust and quality is indispensable to convince consumers to buy your product. We built an omnichannel marketing strategy, establishing brand presence online at all key touchpoints in our target audience’s customer journey.

Establishing endorsements from local KOCs (Key Opinion Consumers) and KOLs (Key Opinion Leaders) is essential, and we secured more than 1500 KOC endorsements in the first year. As brand equity grew, we secured long-term relationships with KOCs and KOLs as they became part of our sales network. Our strategy gained momentum quickly, generating more than 100K USD of revenue within the first three months.

After one year

We built a solid affiliate network of influencers and business professionals. We signed A long-term relationship with three top Chinese live-streamers, steadily generating sales with an ROI of 3 throughout the year. We published more than 4000 social media articles, with a 90% indexation rate. We represented the brand during more than 170 offline events. In the second year of the Double 11 e-commerce festival, we achieved 200% year-on-year sales growth.