Building A CRM Turnkey Solution

June 8, 2022

By admin

Background

A cosmetic SME from the USA, with basic brand awareness in China, wanted to enter the market by setting up its flagship store while building a nationwide network of local distributors. Their product line is priced between 40~100 USD per unit, positioning their product on the upper end of their category. uilding a distributor network is no easy task, but managing and monitoring one is even more challenging. Maintaining everyone aligned with your pricing structure and a truthful value proposition requires constant attention and a lot of communication. A solid infrastructure with experienced local experts is crucial to success.

What we did

For cosmetics, strong branding that inspires trust and quality is indispensable to convince consumers to buy your product. We build an omnichannel marketing strategy, building the brand presence online at all significant touch-points of the customer journey of our target audience.

Establishing endorsements from local KOC (Key opinion consumers) and KOL (Key opinion leaders) is essential, and we secured more than 1500 KOC endorsements during the first year. As the brand equity kept growing, we could secure long-term relationships with KOC and KOL, as they became part of our selling network. Our strategy gained momentum quickly, generating more than 100K USD of revenue within the first three months.

After one year

A solid affiliate network of influencers and business professionals was built. We signed A long-term relationship with three top Chinese live-streamer, steadily generating sales with an ROI of 3 throughout the year. More than 4000 articles on social media, with an indexation rate of 90%. We represented the brand during more than 170 offline events. And during the second year Double 11 e-commerce festival, we achieved an year-on-year sales growth of 200%.

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USD, was generated within 3 months

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Shows, More than 170 offline events

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articles on the social media platform RED, 90% index rate!

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Local KOC endorsing the Brand inside major social media.

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Contact Us

Block D, Chengdu, Jiaozi Financial Technology Center, Sichuan

Marketing: +86 15608051987
Support: +86 15108206500

Info@up2china.com

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