For cosmetics, strong branding that inspires trust and quality is indispensable to convince consumers to buy your product. We build an omnichannel marketing strategy, building the brand presence online at all significant touch-points of the customer journey of our target audience.
Establishing endorsements from local KOC (Key opinion consumers) and KOL (Key opinion leaders) is essential, and we secured more than 1500 KOC endorsements during the first year. As the brand equity kept growing, we could secure long-term relationships with KOC and KOL, as they became part of our selling network. Our strategy gained momentum quickly, generating more than 100K USD of revenue within the first three months.
A solid affiliate network of influencers and business professionals was built. We signed A long-term relationship with three top Chinese live-streamer, steadily generating sales with an ROI of 3 throughout the year. More than 4000 articles on social media, with an indexation rate of 90%. We represented the brand during more than 170 offline events. And during the second year Double 11 e-commerce festival, we achieved an year-on-year sales growth of 200%.