Adjusted hero product selection and reworked the store’s visual identity and all products’ selling points.
The membership system will be maintained, and comprehensive strategies for acquiring new members, stimulating activity, and re-engaging members will be developed.
The brand has determined that the main skincare focus will be the "Morning Vitamin C, Evening Vitamin A" combination. This will be promoted through external grass-root marketing and in-platform promotion to increase the Morning Vitamin C and Evening Vitamin A series sales.
Through collaborations with influencers and CPC ads, the brand aims to increase external traffic for targeted keywords. This resulted in a 156% achievement rate for the search volume of brand keywords on Taobao in January 2024, with 7,632 searches.
The sales share of skincare products has increased by 22%.
The sales of the Esterified Vitamin C cream have increased by 300,000 yuan compared to last year, with a 200% growth in sales for this single product.
In 2024, member sales account for 57.2% of total sales.
Block D, Chengdu, Jiaozi Financial Technology
Center, Sichuan 四川省成都市武侯区交子金融科技中心D栋
Marketing： +972505766198
Support： +86 15108206500
Info@up2china.com
Block D, Chengdu, Jiaozi Financial Technology Center, Sichuan
Marketing: +86 15608051987
Support： +86 15108206500
Info@up2china.com
Error: Contact form not found.