The Chinese market is rapidly evolving, especially in the realms of e-commerce and social media. Understanding and effectively leveraging these platforms is crucial for international brands aiming to make a mark in China. Integrating e-commerce with social media has opened up new avenues for brand engagement, customer interaction, and sales. This article explores how international brands capitalize on these trends and the unique strategies that have proven successful in the Chinese market.
How to Integrate Offline and Online Brand Management Strategies in China
